In the summer of 2019, Showtime Theatre Productions and Hartshorn Hook Enterprises announced their joint venture company, Immersive Everywhere, which will focus on producing IP in an immersive format. The first show they produced together under Immersive Everywhere is immersive The Great Gatsby at Immersive|LDN on Davies Street, London. More recently, Immersive Everywhere announced their collaboration with BBC Studios to produce immersive Doctor Who: Time Fracture – opening in Spring 2021.
Louis Hartshorn and Brian Hook (Hartshorn Hook Enterprises) have been working together since 2007. They have produced over 100 productions across 4 continents and won some of the theatre industry’s most prestigious awards. They have rapidly become some of the most prominent producers of immersive theatre in the world, currently producing the UK’s longest-ever-running immersive show, The Great Gatsby. This production has played in 6 different cities and there are plans for versions in Belgium, China, Taiwan, Russia and Brazil.